AI Rob

The AI GTM Advisor for B2B Sales-Led Startups

Plug Rob Snyder's brain into your GTM data.

Get AI Rob (2-week trial, no credit card required)See how founders use it

How startups describe AI Rob

It's like having Rob Snyder available 24/7… reviewing every outreach message, customer interaction, and inbound in extreme detail.
Venture-backed founder · $400k ARR
It's like turning Claude into my GTM advisor… but without feeling like it's gaslighting me.
Venture-backed founder · $1M ARR
IDK what it is, but it fixed my outbound in minutes. I went from 2 meetings per month to 6 meetings in 2 days!
Profitable bootstrapped founder
Pencil sketch of Rob Snyder

I turned my brain into a product.

You've probably seen my book, blog, or slide decks (Harvard / Sell Then Build / Physics). I've gone super-deep into pre-PMF B2B startups and done $0–$1M ARR 50x+ as founder or advisor.

I've developed tons of detailed playbooks for reviewing metrics, deals, sales calls, and solving common errors. These form AI Rob, and I'm constantly improving them.

Playbooks inside
Full GTM auditSix standards scorecardICP reviewExtreme deal reviewSales call reviewPipeline diagnosisCall scriptSecond call prepFollow-up emailOutbound messageLanding page roastLinkedIn profile roastObjectionsPricingPilotsPositioning20+ more
What you're probably thinking

“Wait, can't I just build my own version of AI Rob?”

Plenty have tried! They always come back to my version. They can never tell if their version is actually what I'd say, and this stuff is super important to get right.

How startups use AI Rob

01METRICS & PMF

“Review all my metrics and calls and tell me the truth: Who's my ICP, what should I sell them, do I actually have PMF, and what is the highest-leverage thing I can do today?”

Your case study factoryyour startup
GOAL: $1M ARR BY Q4
Today's pace
1.9
New customers / week.
Gets you to $1M 6 months late.
If bottleneck solved
3.7
New customers / week.
Gets you to $1M by mid-November - on time!
THE FACTORY, PER WEEK
Case studyThe HVAC owner w/ open jobs · repeatable, 17 buyers
Pipeline8.5 first meetings
Sales69% NO PULL2.6 with PULL
1.9 closed
Delivery1.9 retained
BOTTLENECK: TARGETING
Half the people you meet with don't have extreme hiring needs. They close at 2-3% after multiple meetings, where HVAC owners who have an open job for >1 month close at >65% in 3 days. CHANGE YOUR TARGETING.
PULL VS NO PULL
Close rate
68% vs 2%
Days to close
3 vs 69
Hours per win
8 vs 242
THE SIX STANDARDS3 OF 6 MET
Case study✓
Pipeline 8.5/10✗
Pull 31%/60%✗
Close 68%/50%✓
Cycle 24d/30d✓
Success 94.7%/95%✗
02DEAL REVIEW

“Review every single deal every day, and tell me exactly what to do next. Even if that's ‘stop pursuing this deal.’”

Rob's extreme deal reviewyour startup
STATUS
ChampionSam has real PULL, but need to confirm fit.
Stage3 of 5
Right nowNothing on the calendar. This deal already died this way once.
NEXT ACTION · CALL SAM RIGHT NOW
“Sam - was thinking through our conversation - got 5 right now to chat?”
(Then run through "confirm fit" playbook.)
Why: Sam seems to be acting like a champion, but we haven't confirmed full fit, and there's no next step on the calendar.
FULL REVIEW FILES
✓1. Champion has PULL · Sam, [12:40]
✓2. Fits conceptually · picked a pilot, [44:10]
✗3. Fit questions answered · stage question never asked
·4. Aligned on plan and timeline
·5. Executing the plan
03SALES CALL COACHING

“Review all my sales calls every week and tell me why people aren't buying. Is it me? Coach me on what to improve and make sure I improve it.”

Call reviewyour startup
PULL: NOU is shaky, and you're not asking about it.
P“We need the new reps ramped before Q1.”holds
UNo evidence in transcriptmissing
L+L“We tried a spreadsheet. It kind of works.”weak
YOU NEVER TESTED IT. NEXT CALL, ASK:
“Is this actually something you need to solve right now?”
YOU RARELY ASK ABOUT "U" - HALF YOUR LAST 8 CALLS...
oldestnewest
04OUTBOUND

“Review my outbound data every week and tell me what to change to improve performance.”

Weekly LinkedIn outbound reviewyour startup
Sent per weekBOTTLENECK45 / target 200
Connection rate26% / target 30%
Reply rate52% / target 50%
Meeting rate80% / target 50%
CHANGE THIS WEEK
Your message works. You're just not sending it. Send 4x more and change nothing else.

Oh, and…

Any growth task you'd delegate to AI → delegate to AI Rob.

Follow-up emailsOutbound messagingOne-pagersLanding page messagingCall scriptsOnboarding plans

Any growth question you'd ask AI → ask AI Rob.

Which possible ICP should we target?
Is this real demand or just interest?
Should we do this pilot?

How to use AI Rob

1Add it to Claude or ChatGPT
2Ask for AI Rob
AI Rob, is this deal alive?
Not yet. Nobody on it has a project they're trying to get done. Here's who might, and how to find out this week.

Pricing

AI Rob
$24/ month

Starts with a 2-week free trial. No credit card required.

Get Rob's GTM brain in your AI today.

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